The Ferrari Brothers Take on the Wine Biz

With a barbershop, coffeehouse, and museum cafe under their belts, the brothers decided to dip into the wine world.
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Photograph by Aaron M. Conway

For Cincinnati brothers and restaurateurs Tony and Austin Ferrari—who until this spring split their time between San Francisco and the Queen City overseeing their businesses—a desire to create a stand-alone product landed them in the wine industry.

The duo laid their entrepreneurial foundations locally with Ferrari Barbershop & Coffee Co., Mom ’N ’Em Coffee, and most recently Fausto at the Contemporary Arts Center, but with an existing passion for wine, they thought, Why couldn’t we see our name on the shelf, too?

So the brothers partnered with Santa Barbara County vintner Graham Tatomer, and two years later, their product took shape as Ferrari Bros. Rosé—a bros-é, if you will. They settled on the blush wine for its versatility: “Whether it’s hot or cold, it’s a simple, fun beverage,” Austin says. “It can be restaurant wine or a back porch wine…. It was a good [entry] into the market.”

Mineral-focused, the brothers’ variety is a fresh and bright dry pinot noir rosé, labeled with a custom illustration of the brothers by fellow Walnut Hills High School grad Joe Walsh. They debuted the label in Ohio this summer, and already have red and white wines in the works.

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