Walk into Elm & Iron, the Columbus-based store that opened shop on Vine Street in OTR just a year ago, and you find home decor and accessories of all kinds: silver tyrannosaurus rex skeletons, old wooden propellers (better used now to hang on a wall), spotlights reinvented into lamps. Elm & Iron has a taste for industrial and vintage aesthetics, mixed with a bit of whimsy. With vendors from all over the country and handpicked industrial antiques, Elm & Iron presents plenty of unique products. One thing their OTR store doesn’t have much of is furniture, but that’s about to change.
“We had a better-than-expected first year in Cincinnati, but felt a bit limited on what we were able to offer in our current space versus what customers were asking for,” says Hart Neely, the general manager. “We had customers asking for additional dining, seating, and upholstery options, and we couldn’t really find the room in the current store to expand on those offerings.”
Once the Brandery vacated the building just across the street, Elm & Iron decided it was time to open their third store, Elm & Iron Loft, on June 17. The building is an old jewelry store with an atrium that passes through all three levels, which will allow the staff to spread things out and offer a wide array of home furnishings. “We’re focusing on furniture here, with a broader selection of dining and seating options, case goods, larger vintage pieces, wall decor, lighting, and textile accessories,” Neely says. “One of my favorite new items is a leather swivel club chair with nailheads, button tufting, and black distressed leather. We also have some large vintage enameled signs that are just incredible.”
Customers can still expect the engaging products Elm & Iron has become known for. With room to spread out and not be cluttered by many small accessories, the Loft space will allow for vignetted displays of furniture—and a more immersive experience (for example, they hung an airplane hanging from the third-floor atrium). All three floors—and even the staircases—have been utilized to showcase products that might just give customers that creative spark to reinvent their own spaces. elmandiron.com