In 1965, Ford Motor Company produced a poppy red pickup truck called the 1965 Spring Special Ford E100. Only an estimated 2,000 to 2,500 were produced, so it’s pretty uncommon to see this rare model cruising down the highway. Queen City residents, however, can catch sight of one parked at Coffee Emporium on Monday mornings and Fountain Square on Tuesday afternoons (plus a variety of other markets throughout the week). Even more spectacular is the fact that this Spring Special’s bed, adorned with a decal reading Daisy Jane’s Flower Truck, is always overflowing with fresh flowers.
Cincinnati native Megan Moore drives the flower truck throughout Cincinnati to deliver daily doses of positivity and fresh blooms to the community. It’s all about spreading joy and kindness, she says. Last year, after spending six years in the broadcast journalism industry, Moore left her job as a successful reporter (a role that secured her an Emmy nomination) to pursue her dream of starting a business. She always fantasized about opening a “cozy storefront” and even carted a mint green door—one she hoped to eventually place in her store—to every new city she called home. But after a friend posted a cute Instagram photo of a flower truck in Tennessee, Moore’s vision changed.
“I saw how it brought so much joy to people,” she says. “That’s the great thing with flowers, it’s always been a part of history…I think it’s just a timeless way to show people that you care and that you love them. I knew I needed to bring this to my hometown. I wanted people [in Cincinnati] to experience that, too.” Rather than opening a traditional brick and mortar, Moore opted for the mobile business model and purchased her Spring Special in October. The following February Daisy Jane’s Flower Truck made its first public appearance at the Cincinnati Auto Expo.
Daisy Jane’s Flower Truck isn’t a traditional floral boutique experience. Rather than selling premade arrangements, Moore offers customers complete creative control over their bouquets. Customers can then personalize their bouquets even further by attaching a handwritten note or a typed one using Moore’s vintage typewriter.
During the spring and summer months, Moore sources her flowers from local suppliers like The Flower Lady in Over-the-Rhine and The Marmalade Lily in Loveland. In the off-season, she buys wholesale from shops across the country. But even during the winter months Moore’s business thrives. She keeps busy with fulfilling monthly bouquet subscriptions, making wreaths and holiday centerpieces, and attending indoor events that can accommodate the truck.
This summer, Daisy Jane’s Flower Truck can be spotted at local markets and events seven days a week. The truck can also be rented for parties, weddings, and private events. In addition to her regular pop-up events this week, Moore and her flower truck will be posted up at the Cincinnati Pride Festival on Saturday. And in the spirit of the festival, she’s offering rainbow flower crowns, which can be pre-ordered and picked up at Sawyer Point during the festival.