Findlay Market Gets Down and Dirt-y with DIRT: A Modern Market

Less mess, more money.

Rapidly growing food startups have placed Findlay Market’s retail space at a premium. Enter DIRT, the nonprofit’s latest venture in the historic urban market’s continuing mission to nurture entrepreneurial spirit. DIRT, which opened in August, will serve as a storefront for current market vendors and newcomers. Vendors set their own prices and sell their wares while retaining 70 to 85 percent of their gross sales. Rebecca Heine, Findlay Market’s local food director, also sees DIRT as the testing ground for items made at The Kitchen at Findlay Market, the on-site culinary incubator. “Ideally, you can purchase goods from our store, make your pesto across the street, and be able to package it and sell it back through our storefront,” Heine says. “It’ll be a nice, symbiotic relationship.”

Dirt: A Modern Market, 131 W. Elder St., Over-the-Rhine, (513) 497-1546

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