Photgraph by Andrew Doench
The American Sign Museum is adding a new, curated piece to its collection: a coffee table book, featuring illustrations, images, and information about the museum’s signs and attractions. Available for purchase on the ASM website, the book celebrates its 25th anniversary by recounting the renowned history of the museum itself, its major turning points, and the people who founded the institution. But it also tells a more overarching tale: the story of sign-making in America.
Team Up
Project manager Ioanna Paraskevopoulos assembled an experienced team to facilitate the book’s creation, including local photographer Natalie Grilli, designer Kathy Kikkert, and author Sam Roberts, the editor and publisher of sign-painting publication Better Letters Magazine.
Page By Page
The book has several sections: an in-depth examination of the ASM’s history, a closer look at 55 individual signs from the museum’s collection, and a “Signs 101” chapter that breaks down technical language.
Pick and Choose
The book’s development took about a year. The creative team narrowed down a comprehensive list of the ASM’s entire sign collection to a select bunch. Roberts says he was influenced during this process by his own book, Ghost Signs, which examines faded brick wall signage in London.
Lots to Learn
The book’s creators describe it as a companion piece to the ASM itself. They hope it can introduce a worldwide audience to the signs of America.
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