Cherished memories, daily rituals, backyard gatherings—there’s truly no place like home! Imagine the option to age in your own home and community through retirement and not needing to pay your mortgage. According to an American Advisors Group survey, 92 percent of older Americans prefer the comfort of their own home instead of moving to an assisted living facility. As people age, physical and financial strains begin to add up. From medical care to safety equipment, aging safely in the home can cause financial resources to thin quickly.
Truehold, now an option in Cincinnati, offers homeowners the ability to enjoy their home and their wealth, rather than having to choose between the two. The innovative approach to easing financial stress was developed by Brian Hardecker after witnessing the pain of his grandfather, a POW in World War II. “At 90, he was forced to move from his family home because he needed his equity to cover medical costs,” says Hardecker, Truehold’s founder and CEO. “There needed to be a better option for those who want to stay in their home—so we created one.”
How does Truehold work?
Truehold, a company new to Cincinnati, helps ease financial burdens and unlock financial resources. They’ll purchase the home while leasing the property to the seller and take care of major maintenance and repairs, opening up the equity you’ve built in your home to make it more useful for you—whether you plan to spend it on daily expenses, healthcare, other investments, or even travel.
Truehold’s advisors help homeowners access the full value of the home in 30 days without having to take on any debt. They’ll buy your home for 100 percent of its value and you receive all your home equity in debt-free cash. And by renting the home back, you can stay there as long as you’d like, without worrying about maintenance and repairs. Not only will this provide comfort for an aging parent, in most situations, living at home is more cost effective than moving into an independent or assisted living community. A private room can cost upwards of $75,000 per year, especially if specialized care is required. Truehold leases your home back for as long as you’d like, while covering maintenance, property taxes, and home insurance. “We’re committed to responsibly serving seniors and always putting their interests first. We try to only suggest solutions that help improve their well-being—whether that be with us or someone else,” Hardecker said. “We’re excited to build a long-term, trusted service for older Cincinnatians and their families.”
Launching in Cincinnati
If Truehold sounds like a good option for you or a loved one, join us on May 18. If you can’t meet in-person, sign up to receive a free info kit and no-obligation offer on the Truehold website, truehold.com, or call (866) 709-2825.
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