Pint-Sized Style at Rory Maxwell

Madeira kids’ boutique Silly Beans has been reborn.
Pint-Sized Style at Rory Maxwell

Photographs by Evan Sgouris

What’s a full time nanny to do when her charges grow up? If you’re Katie Casteel, you buy a business from your employer.

Casteel bought kids clothing shop Silly Beans in Madeira from owner Holly O’Dell, and re-opened the boutique as Rory Maxwell in March. Casteel, who studied early childhood education at the University of Cincinnati, continues to nanny part-time for Allison Thronton, who also happens to be the buyer for the shop’s stock. “We’ve kept a lot of the same brands, like Kickee Pants, Rag Doll and Appaman, but we’ve added a larger amount of boy and baby,” says Casteel.

The store got facelift in July, which included fresh white walls, along with a new website that will eventually handle online orders. So what trends can pint-sized sartorialists expect (and their parents) expect to find at Rory Maxwell? “Giraffes and stars are big. Every line we looked at during market had those elements,” says Casteel, a Terrace Park native. “Andy & Evan is known as a boy brand, but their girl clothes are just so sweet, but not babyish.” In addition to lines like west coast prep purveyor Johnnie-O, Rory Maxwell also stocks soft leather baby moccasins from entrepreneur Susan Petersen’s Freshly Picked label. Says Casteel: “She was on Shark Tank and has just started supplying boutiques. People go crazy for them.”

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Photographs by Evan Sgouris

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Rory Maxwell, 6934 Miami Ave., Madeira, (513) 561-3991, rorymaxwellboutique.com

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