Hyde Park’s Soho Boutique Has Made It (Too) Easy To Shop With Their Own Online Store

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Those of us who have our credit card numbers memorized (ahem) have yet another way to shop local online: Soho Boutique in Hyde Park has joined the wild world of e-commerce, making the internet even more dangerous/alluring for style-loving shopaholics.

Shopsohoboutique.com launched at the end of last year, making it all too easy for fashionable couchsurfers to buy lines like Alice & Olivia, Vanessa Bruno Athé, and Elizabeth & James. Owner Amy Fessler and her team have a knack for finding pieces that are forward yet not overly trendy, which makes Soho a great resource for investment pieces—and great gifts. I decided to risk my bank account’s well being and pick a few of my favorites:

While the website offers most of the newer Spring items, only about 40% of the boutique’s merchandise is currently available online, which means it’s worth stopping by the chic brick-and-mortar location if you need more serious retail therapy. Consider it your cardio.

Available online at shopsohoboutique.com

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