Hyde Park’s Soho Boutique Has Made It (Too) Easy To Shop With Their Own Online Store

Those of us who have our credit card numbers memorized (ahem) have yet another way to shop local online: Soho Boutique in Hyde Park has joined the wild world of e-commerce, making the internet even more dangerous/alluring for style-loving shopaholics.

Shopsohoboutique.com launched at the end of last year, making it all too easy for fashionable couchsurfers to buy lines like Alice & Olivia, Vanessa Bruno Athé, and Elizabeth & James. Owner Amy Fessler and her team have a knack for finding pieces that are forward yet not overly trendy, which makes Soho a great resource for investment pieces—and great gifts. I decided to risk my bank account’s well being and pick a few of my favorites:

While the website offers most of the newer Spring items, only about 40% of the boutique’s merchandise is currently available online, which means it’s worth stopping by the chic brick-and-mortar location if you need more serious retail therapy. Consider it your cardio.

Available online at shopsohoboutique.com

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