Those of us who have our credit card numbers memorized (ahem) have yet another way to shop local online: Soho Boutique in Hyde Park has joined the wild world of e-commerce, making the internet even more dangerous/alluring for style-loving shopaholics.
Shopsohoboutique.com launched at the end of last year, making it all too easy for fashionable couchsurfers to buy lines like Alice & Olivia, Vanessa Bruno Athé, and Elizabeth & James. Owner Amy Fessler and her team have a knack for finding pieces that are forward yet not overly trendy, which makes Soho a great resource for investment pieces—and great gifts. I decided to risk my bank account’s well being and pick a few of my favorites:
While the website offers most of the newer Spring items, only about 40% of the boutique’s merchandise is currently available online, which means it’s worth stopping by the chic brick-and-mortar location if you need more serious retail therapy. Consider it your cardio.
Available online at shopsohoboutique.com