A Noble Idea for Sportswear


Via Victor Athletics Instagram

Cincinnati area hipster-types are probably already familiar with local clothing company Noble Denim. The OTR-based outfit started three years ago, when founder Chris Sutton decided to learn how to make his own jeans and produce them as locally and ethically as possible. After a few trial runs (we photographed one of his first pairs), Noble Denim was born.

So after a few collaborations with Article and a limited edition t-shirt that sold out in what seemed like seconds, it’s no surprise that the company is starting Victor Athletics, a line of American-made athletic wear imbued with their clean, no frills aesthetic. True to form, the collection consists of 8 basic pieces for men and women, including hoodies, sweats, and tees sure to be seen at the coolest brunches and most awesome Sunday Fundays in the city.


Image via Victor Athletics

Cool factor notwithstanding, Victor Athletics is clearly not just about the product. Sutton is dedicated to using sustainable organic materials, creating jobs for workers at rural American factories, and offering the goods at a direct-from-the-factory price point to lower the barrier of entry and change the way the market works. The company even plans to give 5% of their after-tax profit back to the factory to continue to invest in their workers, a pay-it-forward goodwill gesture designed to benefit all involved.

Get in on the ground floor by contributing to the Victor Athletics Kickstarter, and follow victorathletics on Instagram to reinforce your “I knew about it first” street cred.

Facebook Comments