Frock On in Covington’s Newest Event Space


Lyell Photography

Aesthetes who appreciate a well-curated event will be especially interested in The Frock, a studio and entertainment venue helmed by event planners Amy Hildebrand, Lily McEwan, and Sarah Pugliese of Honey Events, florist Nikki Shenk of Linger Flowers, and photographer Stephanie Lyell of Lyell Photography.

“We knew we wanted a shared studio space with businesses that hold aesthetics similar to ours, and were eager for a collaborative environment out of which to work and create,” says McEwan. “We knew from the beginning The Frock would be something special.”

The newly remodeled space reflects the group’s predilection for earthy femininity, and they spent months—including the busy wedding season—cleaning and painting the former Three Kings bar in Covington. Everything from the logo decorating the front door (designed by illustrator Erin Barker) to the whitewashed walls surrounding the 40-foot bar is decidedly appealing.

Nikki Shenk, Lily McEwan, Amy Hildebrand, Sarah Pugliese, and Stephanie Lyell in front of The Frock.
Nikki Shenk, Lily McEwan, Amy Hildebrand, Sarah Pugliese, and Stephanie Lyell in front of The Frock.

Lyell Photography

While the name was inspired by the 1920’s Casse’ Frocks stained glass archway (the same arch decorates the façade of 1140 Main Street in OTR), the group is also inspired by the area’s creative renaissance. “Covington is full of history, character, and beauty, and there’s a lot of growth happening at the moment,” says Shenk. “I think our location is a great example of bringing in something new while staying true the history of the space.”

The three businesses use The Frock for meetings, as a workspace, and occasionally as a photo studio, but the space can also be rented for cocktail parties, book signings, yoga classes, showers, and weekend conferences. “It is so fun to hear what people are planning, and how they’re using The Frock,” says McEwan.

As for what’s next? “Parties!” exclaims Shenk. “We are all so excited that we’ve completed the rehab part of the project. Now we can enjoy the space and see all of the hard work we’ve put into it over the past several months come to fruition.”

Frock on, ladies.

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