Cameron Mundon Creates Fashion-Forward Streetwear

The owner of Fly by Nature says streetwear has taken over the world of fashion, and he’s helping to lead the charge in Cincinnati and beyond.
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Photograph by Devyn Glista

OCCUPATION: Owner, Fly by Nature

STYLE: “Fashion-Forward Streetwear”

What is your go-to piece to pull an outfit together?

I’m starting with a pair of shoes. And then I kind of go from there. That’s how I dress. What shoes do I wanna wear today?

In the traditional fashion industry, there isn’t much focus on streetwear. What about streetwear is important to you?

It’s looking good, looking nice, looking presentable [and] fashion-forward while being comfortable. It’s just part of the culture, more definitely of a hip-hop culture, that everyone’s embraced. Streetwear has just taken over the world. It’s part of everyone’s anatomy now.

You recently opened a storefront at the 3CDC Wilkommen building. How has it been having a physical space?

When you do stuff mainly online, you can learn your customers’ analytics, but you never envision the amount of customers and different walks of life and diversity that you come in contact with every day. A lot of my customers are still old school. So having a brick-and-mortar store, it bridges the gap.

What are your future plans for Fly By Nature?

I wake up every day to have constant growth, get better with designs, incorporate the community, incorporate the Cincinnati area. I want to be one of those brands that you see all over social media. Another big thing I want to do is create jobs in the company.

How do you want people to feel when they wear the brand?

The meaning behind the brand is no matter what you’re wearing, you’re already fly by nature. The way you carry yourself, the way you present yourself, the way you speak—that’s being fly by nature. Everything you wear from the brand just enhances that.

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