When Cincinnati native Rachel Spiegel landed her first retail job at The Snooty Fox at Harpers Point at 15 years old, she didn’t plan to make a lifetime career out of it. When she moved away for college, she intentionally chose not to major in fashion and earned a psychology degree from the University of Louisiana at Monroe. Nevertheless, in January Spiegel found her way back to retail and launched Pour Toujours, an online women’s activewear boutique.
What drew Spiegel back to retail? In Louisiana, she spent her free time helping a friend kick-start a fashion boutique. Then, when she returned to Cincinnati in 2017, she joined Louis Vuitton as a client advisor, a role she’s held for the past three years and one that helped influence her clothing line. “Pour Toujours translates in French to forever,” Spiegel says. “[At Louis Vuitton], I fell in love with French fashion and the culture and the history, so I wanted to incorporate that into the name. I chose forever because I’ve always believed in dressing with everlasting class and grace.”
Spiegel’s carefully curated line of activewear includes neutral-toned leggings, sports bras, and tank tops, all made with lightweight, cool-sculpting, and sweat-wicking fabric that offers a four-way stretch and is also eco-friendly and biodegradable. “I am a girl on the go. I love going to my workouts and running errands and just living a healthy lifestyle and always being busy,” Spiegel says. “So I wanted to sell something that I knew could be comfortable but still chic.”
Since launching her business, Spiegel says she’s received incredible community support, not only from online customers but also through hosting her own pop-up events and selling at Rookwood Commons & Pavilion’s fitness center The LB.
Even though COVID-19 caused her to temporarily pause pop-up events, business hasn’t slowed down, thanks to her e-commerce platform, which has worked in her favor since people are shopping for high-quality activewear for at-home workouts now more than ever.
Spiegel is eager to host events again and looks forward to interacting with her customers in person. For now, she hopes Pour Toujours empowers local women to purchase products that are healthy for their bodies and the environment. “I just want to give women the confidence when they work out that they look as good as they feel in my product,” she says.