You started Sweet Cheeks a year after having your second child (son Archer is 6 and daughter Elsa is 4). How did all that change shift your style?
It’s definitely evolved quickly. In the beginning, I didn’t have the volunteer base I do now, so I did a lot of the work myself. It was super physical. I’d end up in a business meeting in shorts and a T-shirt, and I started to feel with my position as CEO that I wasn’t looking the part.
What’d you do about it?
I got a more professional wardrobe, and I’m loving it. I love suit jackets—they make me feel powerful. And I can still wear skinny jeans and a wedge heel and look perfectly appropriate.
Where do you find these soul-inspiring suit jackets?
Clothes Mentor, because like any good Midwesterner, I love a good deal. Macy’s. Calvin Klein fits me really well.
Let’s talk beauty. In 2017, you had this rad pink hair . . .
[Laughs] It’s been platinum for over a year. I keep saying, “I’m going to go back to pink,” and I just don’t. Maybe for summer I’ll go back.