How One Couple’s Housewares Brand Helps Adoptive and Foster Families

Kristina and Jeff Jones created Pure & Spotless Goods to create a community for foster and adoptive parents.

Photograph by Aaron M. Conway

Kristina and Jeff Jones are problem solvers. And when the Hamilton couple became foster—and then adoptive—parents, they put that instinct to work, starting with giving a literal name to their mission: Pure & Spotless Goods. “We love possibility and potential,” Kristina says, “so we created our own brand. We thought it would be a neat way for people to help support what we’ve been called to do.” As adoptive parents, the Joneses felt like they needed more support and connection with like-minded families who understood the complicated world they’d just entered. So rather than wait for a community to form around them, they built their own, and then found a creative way to fund it.

Photograph by Aaron M. Conway

Pure & Spotless Goods is about advocating for the most vulnerable among us. Its name is based on Bible verse James 1:27, and its idea is loosely designed around the TOMS buy-one-give-one model. The money raised by Pure & Spotless funds the Jones’ advocacy efforts at The Father’s House, a Hamilton nonprofit based in the former Butler County Children’s Home.

The home has been a safe haven for children since its very beginnings: It was built in 1869 to house Civil War orphans. The Father’s House founders Daryl and Roxann Gunnarson bought and began restoration work on the home in 2010, and Jeff and Kristina live in an apartment on the property with their three adopted children. The plan is to create a sorely-needed center for foster and adoptive families—a place where they can come together to learn, connect, and build life-changing support systems.

As noble as the Joneses’ idea is, it wouldn’t work if their products weren’t great. But they are: intricate handmade macrame plant hangers and wreaths, made by Kristina, and prints and photographs, designed and shot by Jeff. They’ve also assembled a community of artists and craftspeople who donate products for their shop.

Photograph by Aaron M. Conway

Corporations like to talk about synergy, but it doesn’t get much more synergistic than this nonprofit family business; they walk the walk and live their mission every day. The aesthetic of the Joneses’ shop emulates their mission completely: Selling handmade homegoods to help create homes for others—and doing it from a stunning historic setting that has always made a home for lost children.

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