Going with the Flow

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flow owner Jerod Theobald
flow owner Jerod Theobald

There’s something to be said for the convenience of having everything in one place (hello, Target). So when Covington menswear shop flow moved into new digs on up-and-coming Pike Street, it brought along Cutman, an in-store barbershop.

You can now shop a selection of tailored-casual men’s clothing and get a fresh fade in the same spot. I stopped by for the opening and grilled owner Jerod Theobald about everything from the cool tile logo (installed by Theobald and his father) to the possibility of much-needed male makeovers:

Why did you decide to add a barbershop to the store?

Opening a barbershop in the rear of my first space was part of the business plan, but I just didn’t have the resources early on to complete the build out and buy the necessary equipment. Honestly, I didn’t plan on moving the shop, but when the opportunity to relocate to a better location arose, I couldn’t pass it up. As a business owner, you’re always looking to find a niche. I felt that offering barbering services within the men’s shop was a unique concept and would not only be appreciated by my current customers but would also help attract new ones. I hope to begin taking appointments later this month.

cutman-at-flowThose vintage barber chairs are awesome, but they take up a lot of space! How much of the business will be dedicated to retail?

Half of the shop will be dedicated to men’s clothing, accessories, and grooming products. We’ve brought in a few new brands, including Katin and Ohio Valley Beard Supply and dropped a few lines that haven’t done as well as I had hoped. After almost four years behind the counter, I have a better understanding of the styles my customers want and what they are comfortable paying for certain pieces. It has been a learning process but I enjoy the fact that every day is different. Owning a business isn’t easy, but having great customers definitely helps.

Do you do makeovers? Because I know some people in need…

I’ve worked with the Well Suited program at the Brighton Center to help dress guys for job interviews for the past few years, but I’ve never really been asked to do a total makeover. That’s not to say I wouldn’t do it, it’s just not something anybody who has walked in the door has ever requested. I think it could be fun.

If you know a man in need of the works, now you know where to send him. And if you know a talented barber looking for a top-notch shop, get in touch.

flow & Cutman, 5 West Pike St., Covington, KY, gentlemanflow.com

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